The crowd positioning understood by many companies refers to the use of people, and then analyzes the age and spending power of this consumer group;
In fact, when it comes to positioning people for products, it's not only about the people who use them. There is still a need for further subdivision. Products are different, and people who pay are also different. When we are planning the positioning of products for the crowd, Fan Zhifeng’s viewpoints are: target consumer groups, potential consumer groups, target purchase groups, and potential purchasers.
Businesses must not mix buyers and consumers. They must be determined according to the product. When analyzing the crowd, it is also necessary to analyze whether there is a potential population or not. The positioning of the crowd is accurate and the sales of the product follow.
The person who uses the product is not necessarily the person who buys the product. The gift giving product is not the same as the person who uses the gift. The student class product also has the student to purchase their own consumption, but also the parents purchase, the student uses. There are also products that women consume, and men are buying. The man who buys the woman buys and the old man uses the younger man to buy.
For example, if the product is a learning product, if it is a pencil, the purchasing and consuming groups are, of course, the students themselves. The potential buyers are parents. However, if it is English training, the purchase group is the parent and the consumer group is the student. A separate analysis will solve the problem easily.
To determine the purchase group for the product, Fan Zhifeng told you that it is still necessary to analyze the purpose of the purchase, that is, the motivation of the purchase.
Such as breast enhancement products, what is the purpose of women's breast enhancement? What is your chest? In order to satisfy his own vanity, it is actually more important for Feng to look at men. Many TV commercials often appear "cry," men are reluctant to abandon their own small chest, broke up, after using a certain product, dozens of days from C Cup to D Cup, many men are chasing themselves.
Learning products and training, what is the motivation for parents to buy? For example, the Sun Weigang college entrance examination review class, the price of 36,000 yuan, why parents are still rushing to register? Because the locked-in purchaser is a parent, from the analysis of the parents' purchase motivation, why should parents allow their children to participate? Because parents want their children to be admitted to a good university, what is the only way to get a good university? That's the score. There is an ad headline. From 3 months, from 276 points to 560 points. Satisfy the parents' purchasing psychology.
The smokeless smokeless crowd analyzed the target consumer population, goals and potential purchases.
Purchasing people and consumers are family women: Intimidate this group of people and let them have a motive for the purchase of products. Kitchen smoke is a major hazard. Frying a dish equals half a pack of cigarettes.
Potential buyers: Save the old man in the kitchen, and her husband should buy it.
When I planned the product, I first planned how to impress the purchasing crowd, and then I decided to use the crowd. Just think, the product is good, no one pays, useless. There are many patents in China and there are several successful ones. The problem is that here, people are thinking about how to use the crowd, not planning to buy the crowd.
Fan Zhifeng: Visiting professor of China Planning Institute, famous marketing planner, and lizard team leader who had passed away his disciples and had 10 years of marketing planning experience. He is proficient in newspaper 10 writing, TV shopping 108 strategy, and investment promotion. He is best at arming with medicine and health care. Traditional industry. There are marketing columns in the Pharmaceutical Economics, 21st Century Drugstore, VPro Management Online, HC Network, China Health Business Magazine, Global Brand Network, Business War Masters, Channel Network, Value China Network.
In fact, when it comes to positioning people for products, it's not only about the people who use them. There is still a need for further subdivision. Products are different, and people who pay are also different. When we are planning the positioning of products for the crowd, Fan Zhifeng’s viewpoints are: target consumer groups, potential consumer groups, target purchase groups, and potential purchasers.
Businesses must not mix buyers and consumers. They must be determined according to the product. When analyzing the crowd, it is also necessary to analyze whether there is a potential population or not. The positioning of the crowd is accurate and the sales of the product follow.
The person who uses the product is not necessarily the person who buys the product. The gift giving product is not the same as the person who uses the gift. The student class product also has the student to purchase their own consumption, but also the parents purchase, the student uses. There are also products that women consume, and men are buying. The man who buys the woman buys and the old man uses the younger man to buy.
For example, if the product is a learning product, if it is a pencil, the purchasing and consuming groups are, of course, the students themselves. The potential buyers are parents. However, if it is English training, the purchase group is the parent and the consumer group is the student. A separate analysis will solve the problem easily.
To determine the purchase group for the product, Fan Zhifeng told you that it is still necessary to analyze the purpose of the purchase, that is, the motivation of the purchase.
Such as breast enhancement products, what is the purpose of women's breast enhancement? What is your chest? In order to satisfy his own vanity, it is actually more important for Feng to look at men. Many TV commercials often appear "cry," men are reluctant to abandon their own small chest, broke up, after using a certain product, dozens of days from C Cup to D Cup, many men are chasing themselves.
Learning products and training, what is the motivation for parents to buy? For example, the Sun Weigang college entrance examination review class, the price of 36,000 yuan, why parents are still rushing to register? Because the locked-in purchaser is a parent, from the analysis of the parents' purchase motivation, why should parents allow their children to participate? Because parents want their children to be admitted to a good university, what is the only way to get a good university? That's the score. There is an ad headline. From 3 months, from 276 points to 560 points. Satisfy the parents' purchasing psychology.
The smokeless smokeless crowd analyzed the target consumer population, goals and potential purchases.
Purchasing people and consumers are family women: Intimidate this group of people and let them have a motive for the purchase of products. Kitchen smoke is a major hazard. Frying a dish equals half a pack of cigarettes.
Potential buyers: Save the old man in the kitchen, and her husband should buy it.
When I planned the product, I first planned how to impress the purchasing crowd, and then I decided to use the crowd. Just think, the product is good, no one pays, useless. There are many patents in China and there are several successful ones. The problem is that here, people are thinking about how to use the crowd, not planning to buy the crowd.
Fan Zhifeng: Visiting professor of China Planning Institute, famous marketing planner, and lizard team leader who had passed away his disciples and had 10 years of marketing planning experience. He is proficient in newspaper 10 writing, TV shopping 108 strategy, and investment promotion. He is best at arming with medicine and health care. Traditional industry. There are marketing columns in the Pharmaceutical Economics, 21st Century Drugstore, VPro Management Online, HC Network, China Health Business Magazine, Global Brand Network, Business War Masters, Channel Network, Value China Network.
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