How to make LED SMEs bigger

Last year at this time still humiliated LED industry paintings hunger, this year it had to admit that the LED industry pie is not hopeless. It is reported that the output value of LED lighting energy-saving industry in 2015 is expected to reach 450 billion yuan. By 2015, all 60W incandescent lamps used in general lighting will be eliminated, and the market share will drop below 10%; the market share of traditional energy-efficient lighting and other efficient lighting products Stable at about 70%; LED functional lighting products market share of more than 20%. According to statistics, the annual growth rate of the global LED lighting energy-saving industry output value has been maintained at more than 20% in recent years. By 2020, the global lighting market will exceed 150 billion U.S. dollars, and the LED lighting market is expected to reach 75 billion U.S. dollars, accounting for 50% of the global lighting market share.

Judging from the current form and trend of the industry, government policy is still an indispensable aid to the development of the LED industry. However, supplementing fertilizers does not make up for the thinning. Originally disadvantaged newcomers or small and medium-sized enterprises will most likely be excluded if they do not formulate strategies to adapt to market development. Taking the LED lighting market as an example, the current market is not saturated, and the development potential is huge. It is still very attractive to all companies. Faced with the embarrassing situation of SMEs in this kind of "delisting is unwilling, not refundable and risky", Xiaobian would like to discuss with you today - how does SMEs grasp the market to achieve rapid development in the current market situation?

SME problem set:

1. Many companies have a shortage of funds, lack of a complete capital chain, and even cause cash flow difficulties, affecting normal operations;

2. The brand is mixed, and the LED market has the concept of "mixedness". Most of the time, small and medium-sized enterprises play the role of "fish". How to jump over the gantry is a problem considered by many small and medium-sized enterprises;

3. The sales channels are not smooth, and most of the distribution channels of the LED industry evolved from the traditional lighting sales channels. It is difficult for small and medium-sized enterprises whose strength and history are not advantageous to carry out distribution of sales channels.

4. Under the triple pressure of funds, brands, and distribution channels, the requirements of SMEs for development are more urgent. How to do a good job of channel distribution, establish the brand value of SMEs, and then promote the rapid circulation of funds and enhance competitiveness is Xiaobian recently considering The problem. If you choose to rely on large companies, you must also assume the risk of being annexed in addition to solving the “gap”; if you choose small alliances, in addition to considering ways to resolve alliances, you must avoid the awkward situation of finally becoming a joint factory. In this case, the balance relationship between enterprises is also difficult to grasp, even the result of one-plus-one is less than two.