"Health" becomes a new selling point for small household appliances market

This winter, when everyone chooses small home appliance products, health-preserving small home appliances, which are mainly healthy, will be popular in the market, causing “healthy winds”. It can be seen that people are pursuing a healthy life while pursuing a high quality of life.

"Health" word into a selling point

In the Nanguan Street Market, a reporter saw that small household appliances such as soya-bean milk makers and humidifiers were placed in a conspicuous position. Many soya-bean milk makers and electric pressure cookers had words such as “health” and “healthy”. Sales staff told reporters that in October, sales of various small home appliances began to climb. On the day of the Chung Yeung Festival that had just passed, the sales of small household appliances such as soya-bean milk makers and foot tubs had turned several times over on weekdays. Many people buy such home appliances are sent to parents filial piety.

Ms. Wang in her 40s purchased a soybean milk machine worth more than 200 yuan. She told reporters that her parents are more than 60 years old and it is inconvenient to burn rice and porridge every day. "The soybean milk machine I chose can not only process wet beans, but also can directly process dried beans. Soy milk, rice cereal, and fruit and vegetable juices can all be done. The food that you make is more comfortable to eat," said Ms. Wang.

Novelties attract attention

In the interview process, many citizens stated that as people's living standards continue to increase, more and more people are beginning to pursue a healthier lifestyle. Small appliances play "health card" to meet the psychological needs of consumers.

The manufacturers of small household appliances have developed a number of novelties around the theme of "health." There are more and more types of small home appliances.

"Buy bread machine to send yogurt machine", "new bean sprouts machine, bubble bean sprouts eat more rest assured" ... ... In some appliance stores, all kinds of novelty small household appliances promotional poster dazzling. A salesperson in a city’s electric store said that before the small appliances more focused on the appearance of the design, to look good as a selling point to attract the attention of consumers. But nowadays functional small appliances are getting more and more attention, and the theme of “health” has become the biggest bright spot.

Affordable, practical is the last word

The reporter noted that the price of small home appliances varies greatly, ranging from tens of dollars to over a thousand dollars. Most of the expensive small home appliances use “high-tech” as their selling point, and various new concepts emerge in an endless stream. However, how effective the effect is, ordinary consumers are hard to judge. Therefore, many people buy small home appliances for health, fancy and practical.

Ms. Su is a young mother. She said that not long ago, she bought a yogurt machine for more than 80 yuan and she often made yogurt for her children at home. The children liked it very much. "For users, small appliances are not as good as possible, and the key is to be suitable for themselves. Some small home appliances have high prices and full functions. There are only a dozen keystrokes, which are very troublesome to operate, and some functions are essential. No. And those inexpensive, simple and practical small appliances do bring great convenience to our lives and are more suitable for working-class people,” said Ms Su.