Due to China's huge population resources, the Chinese film industry is booming. Now people's living standards have improved. For entertainment and leisure, it is no longer so monotonous to watch TV at home, and the opening of national policies and the enhancement of the concept of entertainment for all people have also continuously promoted and accelerated the integration of private theaters into our lives more quickly and frequently. !
What is a private cinema? In short, it provides private custom-made cinema services for viewers. Users can freely order videos in a beautifully decorated and uniquely styled small box, and watch them at any time without being restricted by traditional theater seats. The noise of popcorn and vocals, as well as the "people wall" blocking the line of sight and other unfavorable factors! Compared with traditional cinemas, the private cinema has a more comfortable viewing environment, higher privacy and better viewing experience. It is a small group viewing method that is very suitable for couples and families!
There are three major problems in traditional cinemas: 1. The social function is weak.
2. The show time is fixed.
3, the theater environment and experience is old, no creativity!
With the advent of the mobile Internet era, private cinemas have begun to build O2O communities within the industry, while providing customers with a full range of private spaces, not only allowing friends, couples, and loved ones to communicate more deeply. You can even drive offline through the online, customers interact through various APP online, and meet like-minded "unfamiliar friends" online contextual communication. And this is exactly what traditional cinemas can't surpass, let alone consumers can do whatever they want!
At the same time, the decline of traditional entertainment venues such as KTV, private cinemas are gradually entering the horizons of second- and third-tier cities. In terms of the current consumption power of second- and third-tier cities, the hidden market behind it is very huge, and it is worthy of follow-up investors. investment.
There are currently three common private theater operations:
The first type: a private theater built by traditional theaters for mid- to high-end consumers, is a new business platform carefully built by traditional theaters, complementing the theaters that target mass consumers.
The second type: chain private cinema , this kind of private cinema adopts the mode of joining, has a unified brand culture, unified decoration style and unified operation mode.
The third type: small and beautiful private theaters , these theaters currently account for the largest proportion of private theaters , mostly open by individuals, quite a few are movie lovers. These private cinemas are generally small in size, only one or two or so. The theaters are decorated in a variety of styles and have different themes to choose from. The price is relatively low compared to the first type, usually located in downtown areas, and some are located in the downtown area. In the residential building.
Obviously, as an ordinary investment entrepreneur, it is no longer suitable to run a small and beautiful private theater . There is no need to face huge joining fees. However, Xiao Bian still needs to remind that the private cinema market is risky and investment must be cautious. A professional home theater company is the king!
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