With the acquisition of domestic small home appliance giants Supor and Pentium by French SEB Company and Philips Company, the strategic dilemma of domestic small household appliance enterprises is undoubtedly highlighted. Under the background of lack of strategic development path and technical standards, it is difficult for domestic enterprises to cope with the current cost increase. The great pressure. What differentiates Supor and other companies from foreign acquisitions is that Jiuyang, another small domestic appliance giant, has been gaining more and more power in the field of international standards. For the small household electrical appliance industry in China, relying on the advantages of the global small home appliance manufacturing center, how to build a complete industrial system and form a comprehensive competitiveness in terms of technical standards, product innovation, etc., has become effective in improving the global competitiveness of China's small household electrical appliance industry. way.
In the context of the global financial crisis, the global real economy is in a relatively depressed state. There are two main reasons why foreign-funded enterprises choose to implement cross-border mergers and acquisitions at this time: First, a relatively low-cost and complete industrial system must be constructed through mergers and acquisitions. Under the global inflationary pressure brought about by the financial crisis, commodity prices continued to rise, and global household appliance companies were facing unprecedented pressure. In some parts of Europe, companies had restricted production or even stopped production. With the acquisition of Chinese production plants, these companies can overcome the pressure of rising costs through economies of scale. The second is to materialize liquidity in the relatively high euro area to withstand the capital loss caused by the repetitive and volatile global exchange rate. Contrary to the continuous decline in the exchange rate of the US dollar against the US dollar, the exchange rate of the euro against the RMB has continued to fluctuate since the introduction of a new round of RMB exchange rate reforms. It has now appreciated by 5%, and it has declined by 14.5% since its lowest level. Under the background of global exchange rate shocks, the liquidity of material capital may be an advantageous opportunity for European capital to maximize capital advantage.
For small household electrical appliance enterprises in China, although the acquisition of foreign-funded enterprises can acquire a large amount of industrial capital and foreign technology, it is likely that the independent brands will disappear. More seriously, the foreign-funded enterprises can rely on the scale after the merger and acquisition. The economy maximally dilutes the cost of operating pressure. Under the support of technical patents, it is likely to suppress the growth of other small household appliance brands in China through multiple measures such as price wars and technical barriers, which will have a negative impact on the development of the small home appliance industry.
For a long time, the domestic small home appliance market has been dominated by foreign brands such as Philips and Panasonic, and Chinese companies are only followers of the market. In essence, the lead of a foreign-funded enterprise is not the lead of one or two products, but the leading technological innovation system behind it. The development history of small household appliances in developed countries is essentially a history of technological development. Foreign-funded enterprises have built up a technological innovation system with high barriers to follow-up, and with this “backstageâ€, they can launch new products as planned and rhythmically. Products, market share around the world.
Therefore, the most important thing in the small household appliance industry is the construction of a "backstage" system. Numerous industry experiences have proven that it is impossible for an industry that is not backed by “backstage†industrial systems to breed world-class brands. However, inconsistent with the characteristics of the small household appliances industry, the domestic small household appliances industry has basically remained at the stage of assembly products, and the gap between the products created by foreign-funded enterprises is huge and no complete technological innovation system has been established. This is precisely the lack of domestic small household appliance enterprises. The root of the big brand.
Therefore, for small household appliance enterprises in China, it is extremely wrong to simply focus on cooperation with foreign capital to introduce capital. The current priority should be to quickly establish a complete back-end innovation system including technology research and development and product design. . With this system, small household appliances companies in China can truly have the capital to compete with foreign companies. Otherwise, they will still be the role of product processing manufacturers with huge industry scale. We have seen that some of the leading Chinese home appliance companies have already established a relatively complete industrial innovation system. The opportunity for China's home appliance industry to seek greater international standards has gradually matured. In fact, these leading enterprises have already begun to seek greater industrial discourse rights in the international arena. Haier's multiple standards proposals submitted to the IE C have been reviewed and published as international standards, and the Soymilk standards submitted by Joyoung are being finalized.
It is impractical to simply limit the measure of the competitiveness of enterprises to the logic of capacity scale and the involvement of overseas capital. The decision factor that determines the global industrial discourse right of an enterprise can only be the degree of control over the entire industrial chain, and this is often It depends on the mastery of global industrial technology. Therefore, to build a global competitiveness, the small household appliance industry in China must, under the support of a sound industrial innovation system, establish a full range of continuous innovation capabilities from the three dimensions of technology, brand, and product, and formulate a clear development strategy. Only in this way can the real Build a globally competitive industrial system to achieve sustainable and healthy industrial development.
In the context of the global financial crisis, the global real economy is in a relatively depressed state. There are two main reasons why foreign-funded enterprises choose to implement cross-border mergers and acquisitions at this time: First, a relatively low-cost and complete industrial system must be constructed through mergers and acquisitions. Under the global inflationary pressure brought about by the financial crisis, commodity prices continued to rise, and global household appliance companies were facing unprecedented pressure. In some parts of Europe, companies had restricted production or even stopped production. With the acquisition of Chinese production plants, these companies can overcome the pressure of rising costs through economies of scale. The second is to materialize liquidity in the relatively high euro area to withstand the capital loss caused by the repetitive and volatile global exchange rate. Contrary to the continuous decline in the exchange rate of the US dollar against the US dollar, the exchange rate of the euro against the RMB has continued to fluctuate since the introduction of a new round of RMB exchange rate reforms. It has now appreciated by 5%, and it has declined by 14.5% since its lowest level. Under the background of global exchange rate shocks, the liquidity of material capital may be an advantageous opportunity for European capital to maximize capital advantage.
For small household electrical appliance enterprises in China, although the acquisition of foreign-funded enterprises can acquire a large amount of industrial capital and foreign technology, it is likely that the independent brands will disappear. More seriously, the foreign-funded enterprises can rely on the scale after the merger and acquisition. The economy maximally dilutes the cost of operating pressure. Under the support of technical patents, it is likely to suppress the growth of other small household appliance brands in China through multiple measures such as price wars and technical barriers, which will have a negative impact on the development of the small home appliance industry.
For a long time, the domestic small home appliance market has been dominated by foreign brands such as Philips and Panasonic, and Chinese companies are only followers of the market. In essence, the lead of a foreign-funded enterprise is not the lead of one or two products, but the leading technological innovation system behind it. The development history of small household appliances in developed countries is essentially a history of technological development. Foreign-funded enterprises have built up a technological innovation system with high barriers to follow-up, and with this “backstageâ€, they can launch new products as planned and rhythmically. Products, market share around the world.
Therefore, the most important thing in the small household appliance industry is the construction of a "backstage" system. Numerous industry experiences have proven that it is impossible for an industry that is not backed by “backstage†industrial systems to breed world-class brands. However, inconsistent with the characteristics of the small household appliances industry, the domestic small household appliances industry has basically remained at the stage of assembly products, and the gap between the products created by foreign-funded enterprises is huge and no complete technological innovation system has been established. This is precisely the lack of domestic small household appliance enterprises. The root of the big brand.
Therefore, for small household appliance enterprises in China, it is extremely wrong to simply focus on cooperation with foreign capital to introduce capital. The current priority should be to quickly establish a complete back-end innovation system including technology research and development and product design. . With this system, small household appliances companies in China can truly have the capital to compete with foreign companies. Otherwise, they will still be the role of product processing manufacturers with huge industry scale. We have seen that some of the leading Chinese home appliance companies have already established a relatively complete industrial innovation system. The opportunity for China's home appliance industry to seek greater international standards has gradually matured. In fact, these leading enterprises have already begun to seek greater industrial discourse rights in the international arena. Haier's multiple standards proposals submitted to the IE C have been reviewed and published as international standards, and the Soymilk standards submitted by Joyoung are being finalized.
It is impractical to simply limit the measure of the competitiveness of enterprises to the logic of capacity scale and the involvement of overseas capital. The decision factor that determines the global industrial discourse right of an enterprise can only be the degree of control over the entire industrial chain, and this is often It depends on the mastery of global industrial technology. Therefore, to build a global competitiveness, the small household appliance industry in China must, under the support of a sound industrial innovation system, establish a full range of continuous innovation capabilities from the three dimensions of technology, brand, and product, and formulate a clear development strategy. Only in this way can the real Build a globally competitive industrial system to achieve sustainable and healthy industrial development.
Xinshengyang Opto-Electronics Technology Co., Ltd. , http://www.junsunlight.com