On November 2, 2017, Hongli Zhihui (300219) released a record of investor relations activities. Deng Shoutie, Secretary of the Board of Hongli Zhihui, gave a brief introduction to the company's basic situation and briefly described the company's development.
Founded in 2004, Hongli Zhihui is principally engaged in the R&D, production and sales of LED packaging and application products. The main applications of the products are LED general lighting and automotive signal lighting. The company's current main business is LED business and car networking business.
The subsidiary Liangyou Hardware mainly produces LED brackets and lenses; Hongli Zhihui, Simaid and Jiangxi Hongli are mainly responsible for the production of LED packaging products, including white LEDs and automotive LEDs; Ledia is responsible for LED general lighting; Yuan is responsible for domestic LED engineering projects; Guangzhou Foda is responsible for commercial vehicle LED automotive lighting business; Yishan lights are responsible for passenger car LED lighting business; Hongli Bingyi is responsible for UV curing, deep ultraviolet disinfection business; Xu Wei Semiconductor is responsible for infrared security Business, while the company continues to dig deep into the new application areas of the LED industry.
The company's main business is Internet marketing business and automotive Internet service business. It acquires users through its own APP and third-party Internet media channels, and provides customized marketing plan planning and advertising services for brand customers such as financial institutions.
At present, the medium and small power chips purchased by Hongli Zhihui are mainly made in China, and the high-power chips are mainly imported. The main domestic suppliers are Sanan Optoelectronics and Huacan Optoelectronics.
Q: What is the current LED packaging capacity of the company?
So far, the company's LED packaging capacity totals close to 5000 KK per month, and will continue to expand according to market demand and the company's actual situation.
Q: What are the factors that increase the revenue of LED package products?
The LED package product revenue growth has the following factors: 1. The LED lighting market demand has a certain growth; 2. With the international giants exiting the domestic lighting market, the industrial regional transfer trend is obvious, the LED competition pattern is being adjusted; 3. The LED packaging industry is concentrated Gradually increase.
Q: What is the main development direction of the company in the LED application field in the future? What layouts are there currently?
In terms of LED application products/fields, the company will mainly focus on the layout of LED automotive lighting in the future. LED automotive lighting company in the car-level LED package, LED lamp module and LED assembly lighting three layouts. The car-level LED package is responsible for the company's automotive lighting division.
In order to solve the intellectual property problem of the LED chip of the company's mass production of car-level LED products, and in order to reduce the cost of car-level LED products, the company signed a "Strategic Cooperation Agreement" with Jingyuan Optoelectronics on October 27, Jingyuan Optoelectronics has rich experience and mass production capability in the manufacture of car-level LED chips. This cooperation is conducive to the stable supply of high-volume LED chips of the company's car-regulated grades, reducing the cost of the company's car-level LED products, and achieving the company's The layout of LED automotive lighting.
LED headlight modules and LED commercial lights are handled by the subsidiary Fo Da Signal. Fo Da signal was established in 2007, the main products are LED signal lights, LED work lights, LED headlights / drive lights, LED warning lights, and LED interior lights, etc., the products are mainly sold to foreign aftermarket, including automotive 4S Shops and traders, etc.
In March 2016, Fo Da Signal established the module division, and has begun to provide supporting services for brands such as Jiali, Chunfeng Motor, Qianjiang Motor and Magna.
The main products of Yishan headlights can cover the whole vehicle lamp system, including the front combination lights of passenger cars, rear-mounted combination lights of passenger cars, interior lights of passenger cars, etc. The main customers are: Geely Group, Great Wall Automobile, Changfeng Cheetah, South Korea MOBIS, SAIC Iveco (Red Rock), SAIC Iveco (Nanqi), Changan Automobile, China FAW, BAIC Group, etc.
The company plans to expand and strengthen its LED automotive lighting segment business through the above-mentioned series of layouts.
Q: What is the current proportion of LED lights in Yishan? What is the future trend?
Yishang car lights currently account for about 35% of LED lights. According to the current development of products, we expect LED lights to reach 85% in the next few years.
Q: How is the company's layout in the next step in the Internet of Vehicles?
In terms of vehicle networking, the company continues to deploy in the hardware + service model. On the hardware side, companies looking for core technologies in a vertical field should be sought. In terms of services, the relevant layout will be carried out around the quick and easy network.
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