Just as the industry is desperately weaving 5G communication technology to bring a good vision to human beings, the commercial “green†is not connected, which makes the smartphone encounter an unprecedented “redemption vacuum periodâ€. In the first quarter of 2018, the domestic mobile phone market fell by 13.4% compared with the same period of last year, and the chain fell by 34%. As a result, the global mobile phone market shipments also fell by 2.9%. It seems that the "winter" of the mobile phone industry has arrived.
In the face of the industry's "cold winter", manufacturers have made every effort to cross-industry and Leica, Zeiss and other international first-line brands to "crowd for group warming", but also for example, the technology such as screen fingerprint unlocking is first introduced to commercial use to seize the market first. Machine.
The right one in the picture is Wu Qian, vice president of OPPO.
However, OPPO, the world's fourth-largest mobile phone manufacturer, is unusually "low-key", with the new OPPO R15 featuring "AI Beauty Photo" and the gradient color matching with international masters. Although it has gained market recognition in sales, it has not launched a real "black technology" on the hardware. Can not help but be curious, in the vice president Wu Qiangkou that "dare to be the world, after the middle of the competition" OPPO seems to be accumulating big moves, like the tranquility before the storm.
Return of the Find series
Recently, it was reported that OPPO quietly applied for the trademark of the Find series in April this year. Interestingly, OPPO did not use the familiar singular series naming rules this time. Instead, it directly skipped Find 9 and applied for the trademark of Find X series directly.
The Find series has changed from the Arabic numeral "9" to the Roman numeral "X". Reminiscent of the mainstream iPhone X and Nokia X models on the market this year, it can be seen that OPPO is not only Find 7 in the name of the new product. After that, beyond Find9 is not only a generation of upgrades; at the same time, the code is also followed up synchronously, compared with other mainstream products on the market, "not to fall behind" confidence.
As the top-end series of OPPO's smartphones, the most anticipated is its "black technology" application. Since the release of the Find series, it has features such as mechanical flip lens and multi-frame composite HD imaging. In the past few years, OPPO has released a number of black technologies at major exhibitions, but there has been no mass production. According to industry insiders, OPPO is more likely to use these technologies in super flagship products, such as the upcoming Find X.
For example, OPPO's periscope lens + telephoto anti-shake technology displayed in 2016, VOOC super flash charging in 15 minutes can be filled with a 2500mAh mobile phone battery, etc., these will become the function that Find X expects. There is also a saying that the current screen fingerprint of Black Technology will also be applied to Find X.
Sales volume is not the ultimate pursuit
Since OPPO find X has so many black technology additions, it is natural to match the price. At that time, the price of the Find series of around 3,000 yuan has now become the price range of the main push model R series. Therefore, Find X is destined to be higher in price and may even exceed 4,000 yuan.
The higher price allows Find X to reach and break through the offline price of 3,000 yuan for offline sales. It is difficult to achieve sales of tens of millions of R series in sales. However, this does not mean that the Find X series will not gain market recognition. At the same time, while the domestic mobile phone sales decline, the average selling price of mobile phones has continued to rise. To some extent, it has confirmed that people with stronger spending power have a higher frequency of changing mobile phones, and at the same time, mobile phones are being upgraded. Consumption upgrades.
After all, high-end product lines such as Huawei have begun to break through the 5,000-yuan price mark, and individual models even sell for more than 10,000 yuan. For OPPO, although the tonality and audience of the two manufacturers are not the same, but the manufacturers with the same strong brand potential, the possibility that Find X is recognized and accepted by the market is extremely high.
Of course, the real market performance cannot be determined before the product is released. But regardless of the performance of Find X sales, this model is a very important "big move" for OPPO.
Return only for your own name
It is more than four years since the release of the OPPO Find7 series on March 19, 2014. After that, the Find series began to withdraw from the historical stage, and the R series quickly caught up, and OPPO sales quickly grew to become the world's fourth largest mobile phone manufacturer.
However, as a mobile phone that is sold in the offline market, it is usually focused on increasing the cost of the experience, photographing, and the construction of channels and after-sales systems. In terms of parameters, the online models that pursue cost-effectiveness do not calculate color. Offline mobile phone manufacturers, including OPPO, have received a lot of controversy.
Therefore, in the face of the “redemption vacuum period†faced by the mobile phone industry in 2018, the high homogenization forced the manufacturers to innovate independently and differentiate their manufacturing points. The return of Find X proves that OPPO not only has its own innovative strength, but also has the strength to let new technologies go into production. In turn, the competitiveness of products and brands will be improved, from the users of mature technologies to the explorers of new technologies.
On the other hand, for the offline market, Internet mobile phone brands that once dominated the online market began to transform into “new retail†and entered the offline market with cost-effectiveness. The manufacturers in the offline market did not depress the body to fight the price war, but used to improve the technical content of their products, targeting the people with higher spending power in the first and second-tier markets.
The return of the OPPO Find X series will be an important product for the offline mobile phone manufacturers to prove their innovative strength. By the same token, the Xplay series, which has not been updated for a long time in the next door, will also be welcomed.
With the continuous advancement of the concept of "new retail", there will be no more pure online and offline manufacturers in the future, but the integration and promotion of the two channels. Of course, for the majority of consumers, there is more competition in the market, and the future domestic mobile phone market is destined to appear more "cool" products.
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