This year is an important year for TV to return to the high-definition screen, and it is also a crucial year for the development of China's color TV industry. Recently, the China Electronics and Video Industry Association released a white paper on the trend of color current in 2015, indicating that 2015 may not be a year of rapid sales growth, but it must be a product of rapid transformation and upgrading towards deep intelligence and a return to a high-quality audiovisual experience. In a year when design is simple and personalized, China is entering the era of big screen.
Although industry data shows that since the second half of 2014, the retail volume of flat-panel TVs has been approximately 22 million units, and the annual sales volume has reached 42 million units, which has decreased compared to the same period of last year, and the color TV industry has entered an adjustment period. However, in 2014, China’s top six color TV brands have made major breakthroughs in new display technologies, content services, and product applications in the intelligent road. Various innovative products have emerged, such as quantum dot TV, laser TV, and GLED. Sled, ULED, RokuTV, and CHiQ TVs, with cutting-edge technologies that are extremely immersive in their experience, have created an invaluable brush for the rise of China's color TV forces. In summary, in the domestic color TV industry in 2014, “picture quality, intelligence, industrial chain, and platformization†became the four key words surrounding the color TV industry.
The visual sense of pleasure is endless
In the first half of 2014, the World Cup event was held. The large-screen ultra-high-definition picture quality upgrade of the color TV market was accompanied by the large-screen TV with 4K technology. The shocking screen effect is by no means comparable to the small-screen products, and the advantage in large-scale events is even greater. To highlight. From the aspect of technical functions, domestic brand technology has matured, powerful, and has authoritative right to speak. In the next generation of display technology research and development, Konka, Skyworth, Changhong and other domestic color TV companies are early to layout OLED technology, launch their own OLED TV products, Hisense has launched a self-developed ULED TV using backlight independent control technology; TCL selected another new technology in the color TV industry, and the leading foreign brands took the lead in publishing the world’s first Quantum Dot TV. It is clear that in the post-LCD TV era, new domestic TV display technologies have emerged. Intelligent entertainment content is more powerful
In the era of "Internet software is king", it is clear that television is becoming more intelligent. It has begun to use cloud computing, deep data deep learning, accurate analysis of user behavior, motivation and habits, and automatic search and matching solutions to become more intimate. Small partner. Color TV as a representative of smart appliances is undoubtedly the most appropriate, smart TV has been achieved with the smart phone, tablet interconnection, but also the largest screen in the living room, companies seize the best products in the living room. In 2014, domestic smart TVs became more popular. Changhong upgraded its hardware and software in succession. CHiQ TV was released. TCL launched TV + WeChat TV. Hisense introduced VIDAA2 TV with minimal control, and TV manufacturers such as Konka, Skyworth, and Haier also had TV sets. Embracing smart, launched their own intelligent television layout. However, the contrast is clear, Samsung, LG, Sony and other Japanese and South Korean TV manufacturers in the development of intelligent performance is sluggish, in the domestic wave of intelligent development of color TV, foreign brands have basically lost their collective voice.
Industrial transformation and upgrading of domestic brands to embrace the Internet
Different from the sales model of “one-hit sale†pure hardware products, the smart TV gradually evolved into an ecological entrance in 2014. In the entire ecosystem, the manufacturers will have unlimited possibilities and be able to accommodate multiple industries. In early 2014, Hisense launched the VIDAA2 smart TV that highlights the "aggregation" and "socialization" functions. It has the "Four Gathering" smart features such as "Fine-looking, Gaining enjoyment, Gathering, Fun and Play" and Hisense in smart TVs. Sales volume, activation rate, user activity rate, application downloads, and usage numbers are far ahead of the industry. By the end of 2014, the total number of Hisense smart TV users exceeded 8 million, accounting for 26% of the total domestic mainstream smart TV manufacturers. TCL Group has released a major industry transfer strategy for the next 5-10 years, namely the "double +" strategy of "smart + Internet" and "product + service." The core of the strategy is to shift from the center of operating products to the center of business users. We hope that the profit contribution of future products and services will each account for 50%. Konka has also established the Konka fan community, gathered millions of users, and is the TV brand that understands the Internet best, and builds an operating platform that best understands fans.
The application of the scene charging mode is in its infancy
With more and more application markets accessing televisions, the number of content applications for televisions has been considerable. From the competition in the application, some applications that we believe are more closely related to family life are gradually produced. According to the trend report of the China Electronics and Video Association, there will be three major applications worthy of attention in 2015. One is the scenario application closely related to family life, the second is the application of video games, and the third is the application of online shopping. For applications like video games, companies such as TCL, Hisense, Skyworth, and Konka have already launched video games. The game itself can adapt to the family environment, and family members share more healthy and more positive games that are well received by users.
Since 2014, with the emergence of various types of smart applications, color TV sets are gradually escaping from the role of purely traditional TV viewing tools, and have gradually evolved into a smart butler highly integrated with users and society. With the continuous development of the domestic color TV in the picture quality, intelligence, industrial chain, and platform layout, in the TV market with diversified competition, China’s color TV forces have gradually taken the stage on the global stage, sending out sound volumes belonging to domestic brands.
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