[Abstract] The copyright issue is short-board funding is a difficult problem profit model is the core
Copyright issue is short board
In October last year, the United States Film Association listed as the main domestic pirated video site news, less than a month time, has already walked through the 11-year-old movie announced the temporary closure, and claimed that due to copyright pressure, the site will immediately complete All copyright-free resource download links have been removed. After that, more users have exposed photos taken by the National Press and Publication Bureau of Radio, Film and Television.
At the end of December last year, everyone film and television with a phrase "need our time has gone" and waved farewell to many overseas drama fans for a short time two months later, everyone will return to face the United States and the United States and the United States and television drama back to the public view. "This time, everybody's movies and television programs 'returning rivers and lakes' should have obtained the permission of the relevant departments and basically solved the problem of piracy. But another 'copyright problem' surfaced." Leung, director of R&D and consulting at Lezheng Media It seems that the future website will be broadcast on professional US dramas. Japanese TV dramas, Korean TV dramas, and other sections will no longer be involved, but in the case that most of the US TV dramas have already been purchased by large-scale video websites for exclusive copyrights, what movies and videos can provide for users? Resources?
“Although everyone’s film and television programs focus on one type of overseas drama strategy, they can centralize resources, but in the face of competition from large-scale video sites such as Sohu Video and iQiyi, everyone has no advantage in the competition for copyright in the US drama. There was a shortage of funds," said Xiao Yongliang, executive dean of the Institute of Cultural and Creative Industries at Beijing Normal University.
Insufficient funds is a problem
In recent years, large-scale video websites such as Sohu Video, Youku Tudou have been strengthening the introduction of American TV dramas, and in order to compete for users, major video websites are stepping up their Internet broadcasts. Now the copyright of many American plays has been snapped up by large-scale video sites. Some video sites even rely on their own resource advantages to cooperate with US television stations. For example, Tencent Video signed a strategic cooperation with HBO, a US pay TV station, and obtained the exclusive copyright of the classic American drama including "Brothers", "News Editing Room" and "Game of Power".
With the video site's struggle for American drama, exclusive copyright playback fees are also rising. "Now the copyright competition for the American drama is very fierce. The price of one episode has increased from 80,000 to 120,000 US dollars. For those very famous American dramas, the cost for a single episode is even higher," said a relevant staff member of the video website's Purchasing Department.
In the battle for the copyright of the US drama, the situation of everyone's film and television is not optimistic. The Beijing Commercial Daily reporter learned that at present, everyone's film and television has been attributed to many US network technology companies in Shanghai. Chen Shaofeng, deputy dean of the Institute of Cultural and Creative Industries of Peking University, believes that video sites are now destined for capital. Compared to the situation in which several large-scale video sites are backed by big groups, funding for everyone’s film and television is a problem to be solved.
Profit model is the core
Despite the huge number of loyal users accumulated since the establishment of the company in 2004, and after more than 10 years of operation, everyone has trained a professional operation, translation and management team. Lost the hat of pirated video sites, began to use genuine money to buy copyright, but in the face of capital investment, how should it be profitable?
“According to the current market situation, advertising has always been the main source of revenue for video websites. In the future, everyone will also increase their investment in their own advertising business,†said Chen Shaofeng. As all users of film and television are mainly returnees, white-collar workers and college students, many high-end brands such as luxury goods, electronic products, and automobiles will become their main customers. In the future, this part of advertising revenue will become an important source of income for everyone.
"But even so, everyone's profitability of film and television is not optimistic." Peng Yu stressed that the current domestic network video market has been dominated by several major video sites, other sites are difficult to compete for resources. Even if everyone has won the favor of some brands, it is difficult to protect the company's continued profitability. In order to achieve long-term development, everyone needs film and television in the segmented market. Not only can they accumulate content resources on the US play, but they can also strengthen the building of the American drama information section and open up relevant exchange communities to highlight their own. Features.
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