In today's enormously enriched home appliance products, continuous technological innovation, and new products, the internet companies, foreign brands, and domestic color TV brands have outlined different aspects of their power in color TV products from different perspectives. The Internet companies represented by LeTV and Xiaomi are playing Internet thinking and content cards, robbing the market with ultra-low-cost hardware, rich content and overall layout. The Korean brand represented by Samsung took advantage of hardware and introduced concepts such as curved surfaces to realize the differentiation of appearance. Japanese companies still used the advantages of large panels and painting appeals to promote UHD products. Traditional domestic brands have made nearly 80% of the domestic market share of smart TVs in recent years, mainly content as the mainstream, such as the previous TCL iQIYI TV, Konka's Youku TV and so on.
In December 2014 and early this year, Konka suddenly announced a high-profile SLED concept and kept quiet about the hot 4K and curved surfaces. Does this mean that Konka will turn away from the era of content-based smart era and turn to the main push hardware field? In the future, whether smart TV is content-based or hardware-based? In this regard, streaming media interviewed Cao Shiping, general manager of Konka Multimedia Business Division, and wanted to understand Konka's 2015 smart TV strategy.
Cao Shiping pointed out that the global color TV landscape is changing, and the gameplay in the color TV industry is no longer simply a competition hardware or competition content, but has evolved into a comprehensive strength competition. Konka launched 14 years trading strategies, their vulnerability in the software platform is the basis Konka age of the Internet, unlimited content derived from the platform. The Easy TV is a product claim and represents the constant determination to pursue high-quality products. Konka's strategy is "intelligent platform-centric, integrated Internet content, equipped with high-quality hardware." Cao Shiping think, Konka launched SLED embodies the pursuit of "hard" and create a platform for content is the pursuit of "soft", the hard and soft, it will effectively carry landing since the transition to the Internet to launch Konka easy TV strategy.
Hardware trends <br> Cao Shiping think, Konka SLED launched in 2015 in line with the development trend of ultra-thin appearance, is user demand dictates. Recently, the China Electronics and Video Industry Association released an evaluation report on smart TV consumer behavior. 70% of consumers are concerned about ultra-thin, and the curvilinear TVs appearing in the market appear to be mainly differentiated products and have not become the focus of consumers.
On August 18, 2014, Konka first TV Slim TV Slim generation, the thinnest only 12.8mm, the first time the thickness of the TV to achieve the "millimeter" level. Konka SLED 2015 new product, it has been done 7.5mm, the latest OLED products 90P can reach 5.44mm, ultra-thin technology matures.
Cao Shiping believes that the demand for picture quality is always for televisions, and televisions need to achieve ultra-high definition picture quality. Currently, there are three newest technological ways to realize them from the industry: OLED technology, quantum dot technology, and high color gamut. LED backlight. OLED is known as a new generation of display technology that is different from LCD. After Konka introduced the OLED 88 series in 2013, it launched 4K OLED organic TV 90P at the end of 2014, and will continue to introduce new OLED products in the future. The quantum dot technology is divided into two types internationally. One is quantum film technology and the other is quantum tube technology. Quantum membrane technology has been recognized at home and abroad as well as environmental protection, but the disadvantage is that the cost is very high and mass production is not possible. The advantage of quantum tubes is their low cost, which is suitable for mass production, but the fluorescent powders in quantum tubes contain non-environmentally friendly cadmium elements. In summary, a third key consideration Konka i.e. high color gamut LED backlight technology, SLED bright high-quality color gamut. In addition, the latest release of Konka SLED products also with independent research and development Konka SCG super backlight system, with 4K color wheel color processing engine at the top, intelligently optimize the image. He predicts that SLED will become the leader in LCD to OLED transitional products with colorful high color gamut, even the terminator of LCD products.
Content as a precondition <br> system is easy grapefruit is Internet-based operations intelligence platform, SLED is a high-quality hardware, including ultra Slim ultra-thin light + swinging colorful, Konka has launched the 8800 and 8900 two series. From the aspect of Internet content integration, Konka has created Youku TV together with Youku. In August 2014, Tencent launched the Tencent Gaming TV version jointly with Tencent, and even purchased the copyright of Huanggang Educational Content exclusively, and launched Education TV.
Cao Shiping said that from the point of view of industrial development, as the Internet accesses television, the programs watched by consumers are becoming more and more abundant. Platform competition is the inevitable development of color TV industry in the future, and it is also an advanced stage of color TV industry competition. Changes in the competition will inevitably amplify the background support system of enterprises. Enterprises that can make timely adjustments according to the development trend of this industry may become new Leader.
In 2014, Konka successively launched the Konka Youku TV, Konka Wechat TV, Konka Tencent Games, and Konka QQ IOT TV with Youku and Tencent co-brands, and they have exclusive access to Huanggang’s education resources and in-depth video, games, social networking, entertainment and education. And other fields. According to the streaming media network, by the end of 2014, the activation rate of Konka's smart TVs had exceeded one million. In 2015, Konka will have more in-depth cooperation with Tencent and others to improve the content layout. Konka is trying to build a strategic layout of hardware and software industry, not only to grasp the discourse power of display and other hardware, but also have software, content and other "soft power" dominance.
Postscript <br> In the wave of Internet thinking, Xiaomi, Leshi, and other cross-border players have entered the color TV industry and have made low prices and content the most competitive weapon. It is expected that the number of users will be obtained through the hardware free or even loss-making model, and will be profitable through the content/service charging model. This model is interpreted as a subversion of the traditional color TV model relying solely on hardware profitability, and traditional enterprises are facing development pressure. TV companies such as Konka, Hisense, TCL, Skyworth and other color TV companies have already awakened and have begun to redefine Internet TV. For example, Konka actively promoted the establishment of a strategic cooperative relationship with Youku, the first website of Internet video, and launched Konka/Youku jointly branded TV to further reinforce the content. TCL cooperated with iQIYI and promoted iQIYI TV+TV. On the whole, the industrial layout of “colorless hardware + software + content†of traditional color TV enterprises has taken initial shape. At the beginning of 2015, Konka once again raised the color TV hardware to the same position as the content. The idea is very clear. It is to create a new industrial layout of “hardware + software + contentâ€.
How effective is the new SLED product introduced by Konka? We will wait and see. The author will keep an eye on it.
In December 2014 and early this year, Konka suddenly announced a high-profile SLED concept and kept quiet about the hot 4K and curved surfaces. Does this mean that Konka will turn away from the era of content-based smart era and turn to the main push hardware field? In the future, whether smart TV is content-based or hardware-based? In this regard, streaming media interviewed Cao Shiping, general manager of Konka Multimedia Business Division, and wanted to understand Konka's 2015 smart TV strategy.
Cao Shiping pointed out that the global color TV landscape is changing, and the gameplay in the color TV industry is no longer simply a competition hardware or competition content, but has evolved into a comprehensive strength competition. Konka launched 14 years trading strategies, their vulnerability in the software platform is the basis Konka age of the Internet, unlimited content derived from the platform. The Easy TV is a product claim and represents the constant determination to pursue high-quality products. Konka's strategy is "intelligent platform-centric, integrated Internet content, equipped with high-quality hardware." Cao Shiping think, Konka launched SLED embodies the pursuit of "hard" and create a platform for content is the pursuit of "soft", the hard and soft, it will effectively carry landing since the transition to the Internet to launch Konka easy TV strategy.
Hardware trends <br> Cao Shiping think, Konka SLED launched in 2015 in line with the development trend of ultra-thin appearance, is user demand dictates. Recently, the China Electronics and Video Industry Association released an evaluation report on smart TV consumer behavior. 70% of consumers are concerned about ultra-thin, and the curvilinear TVs appearing in the market appear to be mainly differentiated products and have not become the focus of consumers.
On August 18, 2014, Konka first TV Slim TV Slim generation, the thinnest only 12.8mm, the first time the thickness of the TV to achieve the "millimeter" level. Konka SLED 2015 new product, it has been done 7.5mm, the latest OLED products 90P can reach 5.44mm, ultra-thin technology matures.
Cao Shiping believes that the demand for picture quality is always for televisions, and televisions need to achieve ultra-high definition picture quality. Currently, there are three newest technological ways to realize them from the industry: OLED technology, quantum dot technology, and high color gamut. LED backlight. OLED is known as a new generation of display technology that is different from LCD. After Konka introduced the OLED 88 series in 2013, it launched 4K OLED organic TV 90P at the end of 2014, and will continue to introduce new OLED products in the future. The quantum dot technology is divided into two types internationally. One is quantum film technology and the other is quantum tube technology. Quantum membrane technology has been recognized at home and abroad as well as environmental protection, but the disadvantage is that the cost is very high and mass production is not possible. The advantage of quantum tubes is their low cost, which is suitable for mass production, but the fluorescent powders in quantum tubes contain non-environmentally friendly cadmium elements. In summary, a third key consideration Konka i.e. high color gamut LED backlight technology, SLED bright high-quality color gamut. In addition, the latest release of Konka SLED products also with independent research and development Konka SCG super backlight system, with 4K color wheel color processing engine at the top, intelligently optimize the image. He predicts that SLED will become the leader in LCD to OLED transitional products with colorful high color gamut, even the terminator of LCD products.
Content as a precondition <br> system is easy grapefruit is Internet-based operations intelligence platform, SLED is a high-quality hardware, including ultra Slim ultra-thin light + swinging colorful, Konka has launched the 8800 and 8900 two series. From the aspect of Internet content integration, Konka has created Youku TV together with Youku. In August 2014, Tencent launched the Tencent Gaming TV version jointly with Tencent, and even purchased the copyright of Huanggang Educational Content exclusively, and launched Education TV.
Cao Shiping said that from the point of view of industrial development, as the Internet accesses television, the programs watched by consumers are becoming more and more abundant. Platform competition is the inevitable development of color TV industry in the future, and it is also an advanced stage of color TV industry competition. Changes in the competition will inevitably amplify the background support system of enterprises. Enterprises that can make timely adjustments according to the development trend of this industry may become new Leader.
In 2014, Konka successively launched the Konka Youku TV, Konka Wechat TV, Konka Tencent Games, and Konka QQ IOT TV with Youku and Tencent co-brands, and they have exclusive access to Huanggang’s education resources and in-depth video, games, social networking, entertainment and education. And other fields. According to the streaming media network, by the end of 2014, the activation rate of Konka's smart TVs had exceeded one million. In 2015, Konka will have more in-depth cooperation with Tencent and others to improve the content layout. Konka is trying to build a strategic layout of hardware and software industry, not only to grasp the discourse power of display and other hardware, but also have software, content and other "soft power" dominance.
Postscript <br> In the wave of Internet thinking, Xiaomi, Leshi, and other cross-border players have entered the color TV industry and have made low prices and content the most competitive weapon. It is expected that the number of users will be obtained through the hardware free or even loss-making model, and will be profitable through the content/service charging model. This model is interpreted as a subversion of the traditional color TV model relying solely on hardware profitability, and traditional enterprises are facing development pressure. TV companies such as Konka, Hisense, TCL, Skyworth and other color TV companies have already awakened and have begun to redefine Internet TV. For example, Konka actively promoted the establishment of a strategic cooperative relationship with Youku, the first website of Internet video, and launched Konka/Youku jointly branded TV to further reinforce the content. TCL cooperated with iQIYI and promoted iQIYI TV+TV. On the whole, the industrial layout of “colorless hardware + software + content†of traditional color TV enterprises has taken initial shape. At the beginning of 2015, Konka once again raised the color TV hardware to the same position as the content. The idea is very clear. It is to create a new industrial layout of “hardware + software + contentâ€.
How effective is the new SLED product introduced by Konka? We will wait and see. The author will keep an eye on it.